Our values

No two funerals are the same. No two funeral directors are the same either.

Compassion

Our staff choose to do this job because we care deeply about families. We care that you successfully arrange a send-off that’s just right based on what’s important to you and your loved ones. For some, that road is well trodden and for others, it’s the first time. But for all it’s an emotional time to make big, unfamiliar decisions. Our team offer experience, patience, time and a lot of understanding. Which is why compassion for bereaved families is our number one value.

Respect

This applies both to the deceased and also the bereaved family left behind. From the first time someone comes into our care, we treat them with the same respect we’d apply to our own family, throughout their final journey. And for those left behind, we ensure they can lean on our experience, have the time, space and support to arrange the funeral they really want, not one that is convenient for us.

Integrity

We’re transparent about what’s involved in a funeral and also how much it will cost. No upselling, no hidden extras, no surprises. We don’t charge extra for viewings, service rooms, Saturday morning funerals, out-of-hours removals or for any extra staff needed on the day. Delivering the highest standards of service matters to us: ensuring you get the support you need and earning your trust along the way.

Dedication

Our dedication sets us apart too. From offering a single point of contact throughout rather than a split team or a call centre to being available 24/7, 365 days a year. And the little things we do such as picking up clothing, delivering ashes, returning jewellery and other valuables. After the funeral, we don’t stop caring. Families can access our complimentary bereavement support in a variety of ways: one-to-one counselling or attending a group course.

Each funeral is unique. Every funeral is special.
William Purves is here for you when you need us the most.

Latest Posts

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Why it makes financial sense to plan your funeral now

In today’s Herald, Chairman Tim Purves talks about the benefits of funeral planning today. Around 15% of Scots admitted they would struggle to pay for their funeral. Reports from insurance providers as well as the Scottish Government affirm that few of us have made...

William Purves Haddington rebrands from Wood & Hay

Some 20 years after we bought Haddington based Wood & Hay, we are finally bringing the company under the William Purves family umbrella. William Purves bought Wood & Hay in 2000, from previous owner, George Wood who specifically wanted to pass on the business...